The Definitive TCG Media
Portfolio Company

Turn Sideways Media owns and operates the most trusted brands in Magic: The Gathering and trading card game media. Our portfolio reaches millions of dedicated players across five properties with multiple revenue streams.

Get in Touch Explore Our Portfolio
2M+
Monthly Users Across Portfolio
5
Owned & Operated Brands
10+
Years Building in TCG Media
Multi
Revenue Stream Business
Portfolio

Five Brands.
One Audience.

Each property leads its category and covers a different part of the TCG player journey.

DraftSim

The #1 MTG Draft and Sealed simulator. Players use DraftSim to practice formats, build skills, and prepare for tournaments at every level of play.

Draft Simulator Sealed Format Prep
#1 MTG Draft Tool
High Intent Active Players
The Daily Upkeep

The most subscribed MTG newsletter. Delivered daily to the inboxes of Magic's most engaged players, covering news, strategy, card finance, and community.

Newsletter Community Daily Content
#1 MTG Newsletter
Daily Sending Cadence
ARENATUTOR BY DRAFTSIM

A companion app for MTG Arena players. Arena Tutor tracks performance stats and helps players identify patterns in their gameplay to improve over time.

App MTG Arena Stats Tracking
Daily Active Users
In-App Ad Placements
Spikes Academy

The most trusted MTG education platform. Courses are taught by professional players and competitive champions for players who want to get better at the game.

Education Premium Courses Pro Players
Premium Subscriber Base
High LTV Audience
ManaGathering

A card database and wiki players use to research cards and build better decks. ManaGathering draws large volumes of organic search traffic from players across all formats.

Card Database Wiki Deck Building
Millions Card Lookups/Mo
SEO Organic Traffic
Who We Reach

A Durable,
High-Value Audience

Our readers and users aren't casual browsers. They're active, high-spending players who have been coming back to our properties for years.

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🎴
Active Competitors

Players who enter tournaments, compete in leagues, and grind ranked ladders

📦
High Spenders

Players who regularly buy singles, packs, and accessories to build and upgrade decks

🎮
Digital Players

MTG Arena and MTGO players seeking tools, guides, and companions to improve

📚
Learners & Grinders

Players actively investing in education and skill development to reach the next level

💰
High Purchase Intent

Our audience uses our tools to make real purchase decisions: which cards to buy, which formats to play, which products are worth it. That kind of intent converts.

Business Model

Diversified Revenue
Across Five Properties

Revenue comes from several independent channels across the portfolio, which reduces concentration risk and gives each brand room to grow on its own terms.

📧

Newsletter Advertising

The Daily Upkeep monetizes the largest MTG subscriber list through direct sponsorships and native placements.

  • Recurring sponsor revenue
  • High open rates vs. industry avg
  • Scalable with list growth
  • Direct brand relationships
🖥️

Display & Programmatic

Display advertising across DraftSim, ManaGathering, and Arena Tutor drives predictable ad revenue at scale.

  • Millions of monthly impressions
  • Programmatic + direct sold
  • Desktop and mobile inventory
  • High CPMs from niche audience
🎓

Subscription & Courses

Spikes Academy and Arena Tutor generate recurring subscription revenue from premium users.

  • Predictable MRR
  • Low churn from engaged learners
  • High lifetime value subscribers
  • Expandable course catalog
🤝

Sponsorships & Partnerships

Brand partnerships and integrations with game publishers, retailers, and companies that serve the TCG space.

  • Long-term brand deals
  • Product integration revenue
  • Event and launch tie-ins
  • Exclusive category partnerships
🔗

Affiliate & Commerce

Traffic on ManaGathering and DraftSim converts well for affiliate sales of cards, sealed product, and digital games.

  • Card singles and sealed affiliate
  • Digital game purchases
  • Product and accessory referrals
  • Evergreen search-driven traffic
📈

Growth Opportunities

The portfolio has room to grow into other TCGs, cross-brand products, and community-driven monetization that hasn't been fully built out yet.

  • Other TCG market expansion
  • Cross-portfolio audience leverage
  • Data and insights products
  • Community and events monetization
Investment Thesis

A Defensible Position
in a Growing Market

Category Leadership

Each brand holds a top position in its category: the leading draft simulator, the largest MTG newsletter, the most trusted course platform. Being first in a niche that players care about matters.

Owned and Operated

Every brand is owned and run in-house with no rev-share platforms or content licensing dependencies. We own the audience relationships directly.

Loyal, Returning Audience

Years of consistent publishing have built genuine brand loyalty. Our users don't just visit once. They come back regularly because the tools and content are genuinely useful to them.

Growing Market

Magic: The Gathering is a multi-billion dollar IP with a global player base that has continued to grow. The broader TCG market, including Pokemon, Lorcana, and One Piece, adds further upside.

Diversified Revenue

Advertising, subscriptions, affiliate, and sponsorships spread revenue across multiple independent channels. No single stream dominates, and each benefits from the same core audience.

Experienced Operator

Over a decade of building in a niche that requires genuine community credibility. The team knows this audience, this content, and this business from the ground up.

Partner Inquiries

Let's Start
A Conversation

If you're interested in learning more about Turn Sideways Media, request our overview deck or reach out directly.

Prefer email? Reach us directly at admin@turnsideways.com